Put AI to work: creatively, productively and with confidence

Artificial Intelligence is changing how brands are built. From content creation to brand management, artificial intelligence opens up new possibilities every day. But it also raises an important question: How can AI become part of your brand ecosystem without creating unnecessary risk? We help you cut through the noise and move forward with confidence.

Guidance from
experts in branding and law

When it comes to AI, branding and legal compliance can no longer be treated separately. That's why Felix May, Director Digital Consulting, and Britta Klingberg, Partner at the law firm BRL and specialist attorney in intellectual property, IT and AI law, combine their expertise to help companies navigate both worlds. Together, they bring a unique perspective that focuses on what CMOs and brand managers need to know today. 

 

Since 2023, Britta and Felix have delivered highly regarded seminars for W&V and PAGE, continuously updated to reflect the latest technological and legal developments. Benefit from this expertise with a bespoke training format tailored to your business.

New compliance  
obligations

The EU AI Act is no longer a future issue: Since August 2026, most obligations under the regulation apply across the European Union. For businesses, the challenge is clear: How do you unlock the benefits of AI while staying compliant and minimizing risk?  


Our in-house briefing provides clear answers and actionable guidance: 

 

  • Get up-to-date insights into technological developments and current legal assessments.
  • Gain a structured overview of the EU AI Act, including risk categories and the consequences of non-compliance.
  • Determine whether your organization qualifies as a provider or deployer of AI systems.
  • Understand AI risk classifications – and why them depend on the use case, not the tool itself.
  • Establish internal governance structures that support legal compliance – from AI inventories and responsibilities to training and documentation.
  • Get an overview on changing deadlines, new exemptions and requirements that are becoming stricter.
  • Assess transparency and labeling obligations for AI-generated content.
  • Benefit from practical implementation guidance, including the EU AI Office’s Code of Practice on AI content labeling and recommendations for everyday business operations.

Deepfake or not? The answer to that question is key to determining whether AI-generated content must be labeled as such.

Request your  
workshop session now!

Whether you prefer a remote webinar or an on-site session, an executive briefing for decision-makers or hands-on training for users, our programs can be tailored to your needs. Choose from formats ranging from a one-hour compact session to a half-day workshop – all designed around your objectives and requirements.
 

Get in touch!

Felix May
Director Digital Consulting

Mail to Felix