From May 8 to 10, the DIVE'25 conference by the Deutscher Designtag will take place in Munich. Our Managing Partner Lukas Cotrell will speak on May 9. His topic: "From asset overkill to business driver: How AI not only increases efficiency but helps to expand business models." Here you can find the full line-up and the ticket shop.

From a license plate to a spirited drive along winding roads: Norbert is all in on the new look of mobile.de! But the real challenge is still ahead with the relaunch of the website and app. Why both become a true proof point? Read more in his latest design column for W&V. (Membership required)

Our work for Delta Cafés scored big at the Best!N Food Awards: We took home Gold in the category and also the Grand Prix ("Gran Premio") for the best packaging design of the whole competition! Read more (in Spanish) at IP MARK.

Designers' darling flopped on the shelf – so after just four years, Bahlsen is drawing the consequences and redesigning the packagings of its products. For W&V magazine, our ECD Sven Rieckmann took a closer look. His opinion: Maybe the relaunch will help Bahlsen win back the older target group – but in the long run, the move is risky.

What is known in the West as the “Yin and Yang” symbol is proudly displayed on Korean Air’s aircraft. With the brand relaunch, the symbol is now much more abstract. But does that really make the airline stronger? For W&V magazine, Norbert Möller took a closer look. Read the full article with your W&V Membership!

Deutsche Telekom has chosen the Peter Schmidt Group as its new partner for branding and design. The renowned brand and design agency came out on top in a competitive, multi-stage pitch process.

Bringing beauty and health into harmony with people and nature has always been at the heart of Weleda. The same consistency is reflected in the brand's logo, which has existed for over 100 years. We are proud to have been entrusted with revising it so that the brand’s values will continue to be tangible in the future.

This Wednesday and Thursday, experts in marketing and branding will meet at the W&V Summit in Munich. Join us for the keynote of Lukas Cottrell: "Mastering Multipolarity: When the Mainstream Loses Its Pull" (March 19th, 5:30 PM).

We are thrilled about receiving an iF DESIGN AWARD for The Revived, a project we realized with our partners at TEAMBBDO: The Revived gives a voice to the Ukrainian athletes who fell in the war. Also awarded: The corporate design relaunch for Mehler Systems.

Natalie Neumann and Jannika Sommer will be giving students from the Designschule München an exclusive look into the work and projects of our agency. Curious minds are more than welcome to join! See you at the get-together, starting at 3:15 p.m., February 27, V-Raum Roßmarkt.

Colors, faces, logos, statements – the campaigns of the parties for the Bundestag election can be reduced to just a few building blocks. But what about the fonts used on the posters? Do the associations they evoke match the messages they are meant to convey? For PAGE magazine, type designer Sven Fuchs took a closer look at the current campaigns.