Emballagedagen 2026 is the sixth edition of the packaging conference in Middelfart, Denmark. The conference gathers designers, industry leaders and professionals, exploring the latest trends, requirements and technologies shaping the packaging industry. 

On November 5 at 3:30 p.m., Sven Rieckmann, Executive Creative Director at Peter Schmidt Group, will take the stage. In his presentation, ”Own Your Aura“ he will explore why good packaging design alone is no longer enough in increasingly saturated markets. Drawing on current trends and examples, he will demonstrate how packaging can become part of a larger brand experience and help create stronger emotional connections with consumers. 

The Emballagedagen is hosted by the Danish association for communication, design, and media and the Creative Club. In spring this year, the Creative Club already paid a visit to the Peter Schmidt Group in Hamburg. Sven Rieckmann: “I am happy to deepen our relationship with our Danish colleagues. Collaboration is incredibly vital within the creative community and Emballagedagen is a great opportunity to exchange different perspectives on consumer design and branding.”