What's on our minds – and in the press.

 

Design Tagebuch about our new brand design: “Very finely done.”

“It conveys self-confidence, as well as the joy of exploration, agility and digitality. The typeface and the elephant, which tends towards illustration with engraving references, ensure that the technological approach does not come across as cold or artificial. Very finely done.”
Absatzwirtschaft: Felix Damerius about his love brand Finisterre

“I'm in love with Finisterre. The cold-surf brand is absolutely credible at every touchpoint and inspires a lot of trust.” Read Felix' guest article and find out what makes the cold-surf brand a love brand. Online at the german trade magazine Absatzwirtschaft.
New offerings, new design: Peter Schmidt Group positions itself with the slogan “Amplified Imagination”

With a new strategic orientation and a newly created innovation unit, Peter Schmidt Group uses technological expertise to augment the power of creative ideas. The agency's new brand identity expresses both of these aspects. 
Green Claims Directive: Peter Schmidt Group provides compliance security for FMCG brands

About 24 months from now, the European Green Claims Directive will force many brands to review their communication and prove their claims about sustainability. A new offer from Peter Schmidt Group provides clarity on the new guidelines and how to implement them into brand design.
W&V Design Column: Norbert Möller about the failed rebranding of Kitzbühel

Natural beauty and heritage are no longer supposed to play a role in Kitzbühel's brand identity. For W&V magazine, Norbert Möller analyzed the new look. His opinion: Without necessity, the town is destroying its strongest assets and becoming an interchangeable event location. Read the full article at W&V Online. (Membership required)
Lukas Cottrell in Markenartikel magazine: "AI must sell, not cut costs!"

The use of Artificial Intelligence is not just a tool for cutting costs. It opens the door to a new dimension of communication and business growth! Read more in Lukas' guest article in issue 6/2024 of Markenartikel Magazin.
Peter Schmidt Group and Mehler Systems are awarded at the ADC

For Mehler Systems, Peter Schmidt Group developed a corporate design that is consistently derived from the performance of the company’s tactical equipment. The result impressed at the ADC awards 2024 and won a bronze nail.
W&V Design Column: Norbert Möller about the brand appeal of Germany's national football team

EURO 2024 begins and Germany's football fans feel reunited with their national team. Certainly a result of successful matches over the past months - but the DFB has done a lot of things right following the World Cup in Qatar. What exactly? Read Norbert's article for W&V. (Membership required)
Catarina Marques and Daniel Matias join our design team in Lisbon

Our office in Lisbon is growing and growing. We are happy to welcome two new colleagues to our design team, Catarina Marques and Daniel Matias. Read more about both of them – in Portuguese – in the article at briefing.pt
PAGE 01/2024 features our new identity

When you look at our website, you will immediately notice: The Peter Schmidt Group has a completely new look! We talked with the editorial team of PAGE magazine what exactly has changed – and why. Read more in issue 01/2024. By the way: PAGE too has opted for a completely new editorial design – and we love it! Order your copy now!
W&V Design Column: Norbert Möller about the new look of Lamborghini

For more than sixty years, the Lamborghini bull has been taking designers by the horns. The luxury brand now had the opportunity to iron out its flaws - but missed the chance. In W&V, Norbert explains why Lamborghini's new logo fails the TÜV test.
HORIZONT Expert Check: Lukas Cottrell about the new look of Media-Markt Saturn

For HORIZONT's expert check series, Lukas took a look at the new brand identity of Media-Markt Saturn. His opinion: "A strong, target-oriented evolution that improves the positioning of the brand."
PAGE Impuls: Creating Product Visuals with AI

How can AI tools be integrated into the packaging design process? For the new "PAGE Impuls" series, Senior Designer Artur Petruc shows how Stable Diffusion can be used creatively and efficiently.
Heidrun Angerer, Ruediger Goetz and Sven Rieckmann join the ADC panel of judges

Three top creatives from Peter Schmidt Group will be judging the 2024 ADC competition. Heidrun Angerer and Sven Rieckmann will serve on panels judging design, while Ruediger Goetz will evaluate submissions in the brand-building category.
Kristin Janoschka on the list of “Frontify Brand Visionaries 2024”

Which personalities will shape brand work in the future? The experts at the Frontify brand-building platform publish an annual list of “Brand Visionaries.” This year Kristin Janoschka, Executive Director Consulting at Peter Schmidt Group, made the list.
iF DESIGN ranking: Peter Schmidt Group is in the Top 10 of global branding agencies

In the current five-year ranking by iF DESIGN Awards, Peter Schmidt Group has defended its position as one of the ten best agencies in the world, having been included in the Top 10 for branding and the Top 25 for Design and Architecture.
W&V Design Column: Norbert Möller about the new look of Decathlon

The sporting goods manufacturer and retailer Decathlon has 1,750 stores, 85 brands and finally a logo that connects everything. For W&V online, he analyzed the brand relaunch. His opinion: "A bit generic – but very suitable for a discount brand! It serves the codes of sports and leisure and feels natural." Read the article at W&V online (Membership required)
Peter Schmidt Group at the OMR Festival: Fast Forward Rebranding for E.ON

What’s the fastest way to revamp a brand? And what are the decisive factors for ensuring the change is successful? Together with Frontify and E.ON, we will provide the answers at the OMR Festival in Hamburg at 10:45 a.m. on 7 May.
“Try Shit and Die!” – Sven Rieckmann at the Forward Festival

What can designers do to break out of routines and create innovative visuals? “Try shit and die!” proclaims creative director Sven Rieckmann. That's the title he chose for his presentation at the Forward Festival in Hamburg, where he will demonstrate how he fans the flames of creativity.
Lukas Cottrell at the W&V Summit: "AI must sell, not cut costs"

At the W&V Summit in Munich, Managing Partner Lukas Cottrell addressed "The new multiverse of branding" and how companies should take advantage of the opportunities offered by artificial intelligence. His thesis: It is a mistake to only talk about productivity benefits – and to overlook the growth potential that lies in newly created brand experiences. Read the review at W&V online (Membership required).
„Bildzeichen verstehen und gestalten“: Book on icon design featuring two projects of Peter Schmidt Group

In his book “Bildzeichen verstehen und gestalten” (Understanding and designing icons), Holger Ziemann presents theoretical approaches, practical considerations and exemplary solutions in icon design. Among the best practices are two projects by the Peter Schmidt Group: the work for Linde and Deutsche Bahn.
Four iF DESIGN Awards for Peter Schmidt Group projects

Peter Schmidt Group projects received a total of four awards at the iF DESIGN AWARD 2024: Steiff wins twice; the posters for the 2023 Triathlon World Championships and the packaging design for Portuguese coffee brand Delta Cafés have also been awarded.
HORIZONT expert check: Felix Damerius on the new look of Fritz-Kola

After more than twenty years, it is time for a change at the German lemonade brand Fritz-Kola: The brand design and packaging are getting a visual update. Executive Creative Director Felix Damerius analyzed the move for the trade magazine HORIZONT.
Lukas Cottrell to speak at the W&V Summit in Munich

The W&V Summit in Munich is the marketing conference for brands, media & tech - with lots of exciting presentations and talks. On stage on March 20: Lukas Cottrell, Managing Partner of the Peter Schmidt Group. His topic: "The new Multiverse of Branding"
Peter Schmidt Group is one of Germany's most innovative companies

In a study by the business magazine Capital and the statistics portal Statista, industry experts put Germany's companies to the test, selecting 465 of them as the country's most innovative businesses in 2023 – with Peter Schmidt Group leading the way.
Peter Schmidt Group gives non-profit initiative C_SR an optimistic look

On an online platform, the non-profit organisation C_SR brings together NGOs and their specific briefings with representatives of the creative industry and media. The Peter Schmidt Group not only developed the design for this initiative but is also a co-founder.
Peter Schmidt Group develops a new look for Bauer

Bauer is a private dairy company that introduced a new design for "Der Große Bauer" in October 2023 and will expand its range to include a new plant-based line of products called "ZUM GLÜCK!" in 2024.