The Peter Schmidt Group is adding a prestigious name to its client roster: Deutsche Telekom has selected the agency to lead its branding and design efforts moving forward. “Deutsche Telekom is regarded as the world’s most valuable telecommunications brand. To help shape its future and elevate it to the next level is an extraordinary task,” says Lukas Cottrell, Managing Partner at the Peter Schmidt Group. “Throughout the pitch, we found the client team to be both open-minded and ambitious — and we’re truly grateful for the trust they’ve placed in us.” 

 

Felix Damerius, Executive Creative Director at the agency, adds: “Deutsche Telekom is one of the most iconic brands of our time — and that’s thanks in large part to the strong branding work done in recent years. The brand’s flexibility today puts Telekom in pole position to lead the way into a new era of communication.” 

 

Deutsche Telekom is one of the world's leading integrated telecommunications companies, with more than 261 million mobile customers, 25 million fixed-network lines, and 22 million broadband customers.