E.ON has set itself the goal of driving forward the energy transition. A company that takes the initiative while others hesitate. One that could be considered a visionary – but instead has a problem: Most people still think of it as an operator of coal-fired power plants. E.ON wanted to change that. With a new brand image, a campaign developed in parallel and an ambitious timing: from kick-off to restart within just three months. 

 

With the branding and design agency Peter Schmidt Group and TEAMBBDO, E.ON had strong partners on board and was able to ensure the effective dovetailing of design and campaign. At the same time, it was important to motivate E.ON employees in European core markets to work with the brand and to communicate the new positioning as a playmaker to the outside world. 

 

“A brand change can unleash energy, be fun - and lead to results quickly if you dare! The most important success factors: team play right from the start and the commitment of everyone involved," says Kristin Janoschka, Executive Director Consulting at the Peter Schmidt Group. Together with Dina-Alexandra Baszok (Global Brand Manager, E.ON) and Felix Damerius (Executive Creative Director, Peter Schmidt Group), she will be presenting the case study at the Design Business Days in Hamburg on September 12 from 11:15 am. The title of the presentation: "Fast Forward Rebranding for E.ON: How to revamp a brand in record time". 

 

The Design Business Days bring together brand managers and creative minds. After last year's successful launch, the conference has been expanded into a two-day program and will take place on 11 and 12 September at Panoramadeck, Hamburg's highest event location (EMPORIO Hamburg, Dammtorwall 15). Tickets are available on the event page: www.designbusinessdays.de