Design trends 2024:
What will be important for brands this year

Technologies are developing faster than ever - and at the same time, uncertainty is growing throughout Europe. What does this mean for design and brand work? We have published a PDF with ten important trends and best practices.

You don't have to be too much of a prophet to realize: The climate of uncertainty that characterized 2023 will also be with us in 2024. The wars in the Middle East and Ukraine will continue, economic and social challenges will grow in many European countries, and right-wing populist parties gain strength.

2024 will also be the first year in which Artificial Intelligence is a natural part of our everyday lives. While we were in experimentation mode in 2023, more and more companies are asking themselves how they can implement the new possibilities into their processes.

The sounding board that brands use is therefore changing. Priorities are shifting. And so are aesthetic perceptions. What trends does this mean for brand communication and design? Our teams have taken a closer look and published a compact presentation with the ten most important trends of the year. The clear conclusion: the hyper-realistic aesthetics of AI tools are becoming omnipresent. At the same time, however, they are triggering a countermovement: In order to form close emotional bonds, people need an equally human counterpart. Brands will harness this power and make targeted use of designs that are clearly handmade – i.e. human.

The ten most important
trends in a concise PDF

Of course, not every trend is suitable for every brand. We advise on this with our expertise from over fifty years of experience and daily brand work for international clients that include b2b, consumer, fashion, and lifestyle brands.

Guido Schröpel
Marketing & Communcation Manager

Mail to Guido

Katharina Trümper
Marketing & Communication Manager

Mail to Katharina