The Best Agency honors the best-performing agencies of Germany, Austria and Switzerland in a number of different categories. The winners are selected by a panel of judges recruited exclusively from the ranks of marketing executives in various industries. Among other winners, this year's judges honored the corporate design of the plush toy company Steiff. Created by Peter Schmidt Group in collaboration with TEAMBBDO – The Marketing Group, the design won silver in the “Wild Card” category.  
 

This is yet another chapter in the Steiff success story. The brand identity had already won gold at the 2025 German Design Award, two Nails at the 2023 ADC competition, a Red Dot award, and two recognitions at last year's Corporate Design Prize.
 

“The positive response to Steiff's new look shows that we have truly captured the essence of the iconic brand, making it approachable and tangible – and taking it into the future,” said Felix Damerius, executive creative director of Peter Schmidt Group. “We are extremely proud that our work with TEAMBBDO is not only appreciated by design experts, but also by marketing decision-makers at a wide range of companies.”