April 2024

Peter Schmidt Group at the OMR Festival: Fast Forward Rebranding for E.ON

What’s the fastest way to revamp a brand? And what are the decisive factors for ensuring the change is successful? Together with Frontify and E.ON, we will provide the answers at the OMR Festival in Hamburg at 10:45 a.m. on 7 May.


Energy supply? For a long time, the topic was about as exciting as signing an insurance contract was for most people. But those days are gone. The transition to renewable energy is one of the main challenges society faces in the quest to ensure a better future. E.ON has strategically repositioned itself, and sees itself as a playmaker for change. The new positioning is designed to be effective both internally and in terms of external visibility. And it was achieved in record time – initial implementation of the new brand identity began just three months after the project began. 


“When brands decide on a new image, they need to be aware that they're not only delivering a signal to the general public,” said Kristin Janoschka, Executive Director Consulting at the brand and design agency Peter Schmidt Group. “Indeed, every brand change creates enormous internal momentum that companies need to plan and utilize. If they manage the internal commitment successfully, the realignment can succeed in record time.” A current example is the agency's work for the energy provider E.ON. A master class at the OMR Festival in Hamburg at 10:45 a.m. on 7 May will focus on the project. On the podium: Frauke Lucja (Global Senior Brand Manager, E.ON), Alexander Zirkel (Head of Global Brand Activation and Governance, E.ON), Kristin Janoschka (Executive Director Consulting, Peter Schmidt Group) and Felix Damerius (Executive Creative Director, Peter Schmidt Group). The master class will be moderated by Nicolas Hürner (Agency Lead DACH, Frontify).


The OMR (Online Marketing Rockstars) Festival is one of the largest digital marketing events in Europe. Experts and creatives from all over the world converge to discuss the latest developments, trends, and best practices. Renowned for attracting high-profile, international guests, the festival will be held on 7-8 May at Hamburg Messe exhibition center. Speakers will include Kim Kardashian, Green Party politician Robert Habeck, artist Jeff Koons, and entrepreneur Dagmar Kazakov. Get your ticket and apply to take part in the master class!

Media & PR

Guido Schröpel
+49 69 850993-36
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Katja Trümper
+49 69 850993-79
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