February 2024

Peter Schmidt Group is one of Germany's most innovative companies

In a study by the business magazine Capital and the statistics portal Statista, industry experts put Germany's companies to the test, selecting 465 of them as the country's most innovative businesses in 2023 – with Peter Schmidt Group leading the way.


For the fifth time in a row, Capital and Statista have named the brand and design agency Peter Schmidt Group as one of Germany's most innovative companies - an accolade that only 465 out of a total of 1,902 companies received this year. What they all have in common: despite ecological, political and social crises, they are resolutely initiating important transformation processes.


"The possibilities of artificial intelligence have already radically changed the way we work - and in 2024, companies will have to answer the question of how to integrate it into productive processes," says Lukas Cottrell, Managing Partner of the Peter Schmidt Group. "As an agency, we are consistently thinking ahead of the curve here: technological expertise across all disciplines combined with the power of creative ideas are the best prerequisites for providing our clients with the best possible advice." The latest work for brands such as Mercedes-Benz, Henkel and the energy company E.ON is the best proof of this. 


The "Future Playgrounds" creative format is firmly established in the agency's culture of innovation. The international keynotes and hands-on workshops for employees from all disciplines focus not only on new technologies and creative experiments, but also on optimizing design processes. A plus in know-how from which customers benefit in their daily collaboration. 


The complete list of "Germany's most innovative companies" can be viewed online. You will find the Peter Schmidt Group in the "Internet, Medien & Kommunikation" category: https://www.capital.de/wirtschaft-politik/innovativste-unternehmen-2024-34451898.html 

Media & PR

Guido Schröpel
+49 69 850993-36
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Katja Trümper
+49 69 850993-79
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