Giving triathlon four colors and new coolness

Running, biking, swimming – triathletes push themselves beyond their limits, but the sport is not as popular as others. We change that, and position the athletes as real champions.

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Our solution: A powerful new design for the first German Triathlon Bundesliga that attracts attention across all media. That is easy to use. And that symbolizes the overcoming of personal boundaries through the consistent use of a characteristic offset. The color spectrum of sporty blue, hard black and white contrasts and high-quality gold stands out: in social media, TV graphics, advertising materials or signage. The result: a massive change. From the aesthetics of a sports association towards a league of top performers

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Executive Creative Director

Mail to Sven

Senior Designer

Mail to Simon