We are your partner for positive change. Developing meaningful ideas and fascinating design to create brands that are highly effective and fun to use.

Mercedes-Benz
Shaping luxury in the era of electric mobility

E.ON
From kick-off to relaunch in three months

Deutsche Bahn
From a state-owned company to smart interaction

Steiff
Adding love to a true love brand

NIVEA
Inspiring for Togetherness and Acceptance

AI in Branding and Law: Get fit for the brand work of tomorrow

EU Green Claims Directive. 
How brands act legally compliant.

Mehler Systems
Empowering for society's protectors

Delta Cafés
More shelf impact for Portugal‘s love brand

News

Two projects from the Peter Schmidt Group win at the iF DESIGN AWARD 2025

We are thrilled about receiving an iF DESIGN AWARD for The Revived, a project we realized with our partners at TEAMBBDO: The Revived gives a voice to the Ukrainian athletes who fell in the war. Also awarded: The corporate design relaunch for Mehler Systems.
DesignTalks 25: Natalie Neumann and Jannika Sommer at Designschule München

Natalie Neumann and Jannika Sommer will be giving students from the Designschule München an exclusive look into the work and projects of our agency. Curious minds are more than welcome to join! See you at the get-together, starting at 3:15 p.m., February 27, V-Raum Roßmarkt.
E.ON at the E-World 2025: the brand's dot becomes an immersive experience

For this year's E-World trade fair, the dot in E.ON's iconic logo became a true selfie spot, drawing visitors into the stand. An impressive joint project, realized together with our colleagues from "Forum Group – your brandbuilder".

PAGE Online: The Overlooked Code of the Election Campaign

Colors, faces, logos, statements – the campaigns of the parties for the Bundestag election can be reduced to just a few building blocks. But what about the fonts used on the posters? Do the associations they evoke match the messages they are meant to convey? For PAGE magazine, type designer Sven Fuchs took a closer look at the current campaigns.
Laura Ullmann judges for Peter Schmidt Group at D&AD

The D&AD has announced the lineup of its juries for this year’s competition: For the Product Design category, the organization has appointed Laura Ullmann, Design Director at the branding and design agency Peter Schmidt Group.
Trend paper “Brands on shelf: how to win in 2025” provides guidance for food and beverage brands

On the shelf of supermarkets, everyone copies everyone else all the time. Even successful brands must therefore keep evolving if they want to stand out. The Peter Schmidt Group presents trends and best practices for food & beverage brands in their PDF “Brands on shelf: how to win in 2025.”
Kristin Janoschka and Inga Wolter are now in charge of the Corporate and Consumer Branding divisions

In keeping with its holistic approach, brand and design agency Peter Schmidt Group is bringing its teams even closer together, thereby enhancing integrated work. The creative development of projects will have a dedicated forum in the newly created Creative Board.
The Brand Review: Interview with Sven Rieckmann

“The tools have changed – but our quest for curiosity and perfection has always remained the same.” Sven Rieckmann in the interview with Paul and Jan from “The Brand Review”, about fifty years of Peter Schmidt Group, melting heritage and innovation in our brand design and his path into the creative industry. Watch the video on YouTube.
W&V Design Column: Norbert Möller about the rebranding of Jaguar

The rebranding of Jaguar is facing criticism. Norbert Möller believes: Instead of jumping to conclusions, we should appreciate the brand's courage for a consistent fresh start – even if it requires a second look. Read the full article with your W&V Membership!
Typefaces designed by Peter Schmidt Group: now in the Slanted Yearbook of Type #7 

Typography is a key part of many corporate design projects at Peter Schmidt Group. Three of their custom fonts are now featured at Slanted Yearbook of Type #7: the typeface for E.ON, Knauf, and the new agency font. You can order the hardcover book with the most inspiring fonts of our time from now on.
Peter Schmidt Group to host second AI webinar at the PAGE Academy

EU AI Act, anti-deepfake laws, copyright law, GDPR, personal rights, UWG - designers and companies still lack the right overview of which laws and regulations can be violated if they use the output of generative AI. To provide them with guidance, Peter Schmidt Group and lawyer Britta Klingberg are offering their second PAGE webinar: “AI in Branding and Law” on 4 December 2024 from 1:30 p.m. to 6:30 p.m.
Felix May at PAGE online: “AI is more than a ball pit”

What does the future of brand work look like? Creating masses of new images with AI image generators? “Nope,” says Felix May, head of our innovation unit PSG Imagine. “The AI image generator is just a kiddie playground around the corner. Brands with courage and curiosity about new technologies can build up immersive experience empires.” Check out the latest trends in his article.