Delta Cafés is the most popular brand in Portugal. A love brand whose products are on every shelf. We renewed it to be future-ready: full of respect for the origin, for more consistency – and maximum presence. From the distinctive triangular logo, we developed a design system that works across all varieties and packaging sizes and brings the brand together visually. Icons and quickly comprehensible information make it easy making a selection.
 

Our work: eight completely redesigned product lines – including Chávena, Delta Café’s iconic first variety. Roast Portugal, which celebrates the country’s tile patterns. And Origins: a journey to the cultivating regions of the world, with a design inspired by rich national colors, textiles, and patterns. The result of all this? Can be measured: more shelf impact and +16.8% market share in the ground coffee segment.