Too Green 
to be true?!

The EU Green Claims Directive will turn sustainability communication on its head. We advise brands on what they need to do now to act legally compliant.

24 months left till new regulations are in place. 
Are you prepared?

Following its adoption by the European Council, Member States will have up to 24 months to transpose the Directive into national law. This is governed by Article 288 of the Treaty on the Functioning of the European Union (TFEU) and the Directive of the European Parliament and of the Council on the substantiation and communication of explicit environmental claims (Green Claims Directive).

Packaging like this will get you into legal trouble. We can tell you why.

We're happy to guide you through the background and pitfalls of the upcoming regulation:

  1. Why the EU is taking this initiative.
  2. What this means for sustainability marketing.
  3. How wordings & design choices are affected.
  4. How you can ensure compliance in the future while still selling your true USPs.

Let’s meet!

Inga Wolter
Executive Creative Director

Mail to Inga