The times when data performance was seen as a nerdy niche topic are long gone. Consumers see it as a valuable consulting service with high economic impact. For INFOMOTION, we therefore developed a new identity that expresses industry leadership while at the same time showing emotions.
 

The central element of the corporate design: a new visual. It not only depicts the initials I and M but also represents a positive curve as the pictorial translation of the data performance theme. And of course, a company that is enthusiastic about data, should also show how clever they can be used: Both the thickness of the strokes and the deflection of the curve can vary within a specific, pre-defined framework and linked to data sets. This gives the visual the flexibility to adapt effortlessly to various media and applications. It enables both generative design solutions and individual adaptions by employees.