From the region to the bottle

Besides ViO water and lemonades, there are also ViO spritzers. Made of fruit and water only from Germany. A clear statement for regionality that we translate into a modern design.

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The focus: sustainability and craftsmanship. A look as typical as ViO and at the same time full of originality. The first thing that catches the eye is the illustrations of the fruits, that are reminiscent of copperplate engravings. Placed on photorealistic funnels and taps, as known only from old copper kettles, they create a direct link to traditional craftsmanship and freshly squeezed fruits: translated into muted purple for redcurrant, yellow for apple and red for rhubarb, it seems to flow directly into the bottle. Like juices from the garden around the corner. It really makes you feel good! The soft curves of the bottle, which was specially developed for ViO spritzers, reinforce this feeling even more.

Sustainable and regional – it's the manifesto of both the product and its packaging design, making waves in the supermarket aisles, restaurants, and hotels.

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Meet the Team

Creative Director

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