We make breakfast more fun for everyone

Everyone in Germany knows Muesli from Vitalis. To keep it that way and win even more fans for the brand, we are freshening up its look: with more food appeal and storytelling fun!

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We’ve started with the logo: With subtle changes that you won't notice at first glance, but that nevertheless make it look more modern. The same applies to the packaging: evolution is key. Because loyal customers should be able to recognize their favorite variety immediately also in the future. So we have changed the brand umbrella and developed a new, unmistakable “Vitalis style” – with plenty of joie de vivre. Sometimes jagged, sometimes cloudy, sometimes superhero-like. And from now on, we will be serving little stories with every breakfast: made up of loosely arranged ingredients, friendly and explanatory illustrations and colorful accents. All under the motto "Hungry for life!".

There are around forty different varieties in the Vitalis range – and we have given them all a new look. A design relaunch that is convincing on the shelf and also allows for further seasonal varieties and range extensions.

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Senior Designer

Mail to Verena

Creative Director

Mail to Sven