Brands on shelf:
how to win in 2025
Winning at the point of sale is a game with constantly moving goalposts. Our trend paper provides you eight thought starters to give your brand an edge in 2025.
Be constantly innovative or risk becoming a me-too brand.
The ground rules of effective consumer branding stay the same: Be distinct to make it easy for shoppers to identify and remember your brand and your product. Be clear about who you are and what you sell. And be concise: as shoppers only spend between 3 to 5 seconds to look at your pack on average, don’t waste your opportunity to shine. But keep in mind: on the shelf, everyone copies everyone else all the time. So you‘ll need to find new ways to stand out constantly.
8 trends and best practices: download your copy of our trend paper now!
Key take aways:
- Celebrate your distinctive assets and free them from clutter.
- Be bold and conquer your category with character.
- Take over the shelf with effective brand blocking.
- Embrace cultural diversity to discover new category entry points.
- Push for great experiences when customers handle your product.
- Keep trying out new innovations.
- Utilize tech like AR to open up new digital storytelling layers.
- Push for broader and more exciting concepts with AI.
Get in Touch!
Florian Lauffer
Chief Growth Officer