We love to share! This includes thoughts and studies. 5 Takeaways from this Year's OMR Icons need strong codes and a clear stance Prioritize branding – to build the icons of a new era. Distil. Flexibilise. Stay ahead. Packaging is identity in action Beyond Aesthetic: How to win in 2026 Webinar: AI in branding and law Brands on shelf. AI is not just a ball pit! Type up your brand! Too Green to be true?! Design trends 2024: What will be important for brands this year Are you coming out to play? Brought to life: How LG cleverly stages its logo Study: Design for the future Once a Love Brand, always a Love Brand? Not the Logo, but the Story is the Brand And slowly the Bahlsen cookie crumbles Playing into the Future: A New Perspective on Creative Work On the 100th anniversary of the Freunde der Hamburger Kunsthalle The decline of the ESPRIT brand Why Jaguar might win you over upon closer consideration Decathlon's new look Kitzbühel has a new look: History melts away like snow PayPal's new brand identity
