EU AI Act, anti-deepfake laws, copyright law, GDPR, personal rights, UWG - designers and companies still lack the right overview of which laws and regulations can be violated if they use the output of generative AI. To provide them with guidance, Peter Schmidt Group and lawyer Britta Klingberg are offering their second PAGE webinar: “AI in Branding and Law” on 4 December 2024 from 1:30 p.m. to 6:30 p.m.

What does the future of brand work look like? Creating masses of new images with AI image generators? “Nope,” says Felix May, head of our innovation unit PSG Imagine. “The AI image generator is just a kiddie playground around the corner. Brands with courage and curiosity about new technologies can build up immersive experience empires.” Check out the latest trends in his article.

The payment service Paypal has a new brand identity. At W&V Online Norbert Möller shares his opinion: "On the surface, the new look might seem nice, but at second glance, it comes across as replaceable." Read the full article with your W&V Membership!

How do you make a font family that's distinctive but suitable for everyday use, contemporary but not faddish? Ulrich Aldinger, creative director at Peter Schmidt Group, will discuss this topic with Bechtle and Monotype at the Brand Talks in Cologne at 4:15 p.m. on 7 November.

Why is now the time for brands to demonstrate proximity to customers through design – and what role can print media play? Executive creative director Sven Rieckmann will speak on the subject at the Professional Printing Innovation Days hosted by Konica Minolta on 29, and 30 October in Langenhagen.

The iconic Steiff brand has been putting a sparkle in the eyes of children all over the world for 120 years – and its new brand identity is making waves at the design competitions. Most recently it won silver in the “Wild Card” category of the 2024 The Best Agency awards.

Felix on PayPal's renewed brand identity: “It lacks the big idea, an unmistakable animation behavior, the use of sound. At least you don't see any of that in the case presentation. Instead, we get the whole set of standard mockups.” Read his full statement in the HORIZONT expert check.

Peter Schmidt Group projects won a total of five awards at this year's CDP (Corporate Design Preis), including major wins for the new Mehler Systems brand identity, which won in three different categories.

When it comes to design, which AI tools really have what it takes? And what rights do designers and customers have to the output? These questions will be addressed in the PAGE webinar “AI in branding and law” on 8 October 2024 from 2 pm to 6 pm, featuring Peter Schmidt Group and Britta Klingberg, a lawyer specialized in intellectual property law.

For HORIZONT's expert check series, Lukas took a look at the new brand identity of HUK-Coburg. His opinion: "Everything done right – but what is the strategic idea and where does the brand want to go?"

Bechtle is one of Europe's most successful IT businesses. A new corporate design developed by Peter Schmidt Group visually expresses the company's leading position and its digital expertise.

Company founder Doug Tompkins attracted the most creative minds to work for ESPRIT. He thought big, consistently and thus built a cult brand of the eighties. Now ESPRIT is insolvent and closing all its stores in Germany. In his column for W&V, Norbert Möller looks at design milestones and strategic mistakes. (Membership required)