The payment service Paypal has a new brand identity. At W&V Online Norbert Möller shares his opinion: "On the surface, the new look might seem nice, but at second glance, it comes across as replaceable." Read the full article with your W&V Membership!

How do you make a font family that's distinctive but suitable for everyday use, contemporary but not faddish? Ulrich Aldinger, creative director at Peter Schmidt Group, will discuss this topic with Bechtle and Monotype at the Brand Talks in Cologne at 4:15 p.m. on 7 November.

Why is now the time for brands to demonstrate proximity to customers through design – and what role can print media play? Executive creative director Sven Rieckmann will speak on the subject at the Professional Printing Innovation Days hosted by Konica Minolta on 29, and 30 October in Langenhagen.

The iconic Steiff brand has been putting a sparkle in the eyes of children all over the world for 120 years – and its new brand identity is making waves at the design competitions. Most recently it won silver in the “Wild Card” category of the 2024 The Best Agency awards.

Felix on PayPal's renewed brand identity: “It lacks the big idea, an unmistakable animation behavior, the use of sound. At least you don't see any of that in the case presentation. Instead, we get the whole set of standard mockups.” Read his full statement in the HORIZONT expert check.

Peter Schmidt Group projects won a total of five awards at this year's CDP (Corporate Design Preis), including major wins for the new Mehler Systems brand identity, which won in three different categories.

When it comes to design, which AI tools really have what it takes? And what rights do designers and customers have to the output? These questions will be addressed in the PAGE webinar “AI in branding and law” on 8 October 2024 from 2 pm to 6 pm, featuring Peter Schmidt Group and Britta Klingberg, a lawyer specialized in intellectual property law.

For HORIZONT's expert check series, Lukas took a look at the new brand identity of HUK-Coburg. His opinion: "Everything done right – but what is the strategic idea and where does the brand want to go?"

Bechtle is one of Europe's most successful IT businesses. A new corporate design developed by Peter Schmidt Group visually expresses the company's leading position and its digital expertise.

Company founder Doug Tompkins attracted the most creative minds to work for ESPRIT. He thought big, consistently and thus built a cult brand of the eighties. Now ESPRIT is insolvent and closing all its stores in Germany. In his column for W&V, Norbert Möller looks at design milestones and strategic mistakes. (Membership required)

Last year, Microsoft replaced its standard font Calibri with Aptos. Time for a review: the magazine “Absatzwirtschaft” asked three design agencies about the change – and type designer Sven Fuchs shared his thoughts. You can find them as quotes in the Absatzwirtschaft article – and in full length here.

“The Peter Schmidt Group is back with the third edition of its Design Festival Future Playgrounds, taking place on September 5th and 6th, 2024. After two successful events, this year’s festival promises to be even bigger, with more international speakers, interactive formats, and a larger venue: the Design Zentrum Hamburg.”